关于游戏内

有意义的参与, 行为改变, 分析 & 魔兽世界因素
新西兰最有经验的游戏化团队

游戏内帮助组织应用游戏的吸引力和说服力的权力, 培训, 客户行为, 市场营销和非营利活动。

游戏内提供了对游戏的深刻理解--它的心理学, 它如何与你的商业目标和观众的期望相一致。

游戏化是运用创造力和情感动机来激励行为, 支持你的商业目标。我们不为了它而应用创造力。相反, 我们了解交互性和设计如何激励用户采取行动并不断回来。

我们的团队包括经验丰富的营销人员, 游戏系统设计师, 教学设计师, 市场研究员, 以及程序员, 艺术家和动画师, 在最新的技术流利。

我们与政府部门、行业团体和大学研究人员合作, 进行了教育游戏, 学生成功地自学, 提高了客户的保留率, 使人们使用应用程序的时间加倍, 并安全地模拟了危险的情况。

我们的团队

斯蒂芬骑士

Stephen Knightly is New Zealand’s most experienced gamification consultant and educational game designer.

As well as being Managing Director of InGame, he is a director of technology and innovation marketing agency Pursuit PR, chairperson of the New Zealand Game Developers Association, a mentor at the Lighting Lab digital business accelerator and advisory board member of AUT University’s CoLab multidisciplinary team.

梅兰妮 Langlotz

Melanie has 20 years experience in digital, film and visual effects and now Augmented Reality. She holds a Post Grad Dipl in Entrepreneurship and a Dipl in Business Coaching.

Her augmented reality Magical Park app was a finalist for the NZ Innovation Awards in 2016.

保罗 O 和 #8217; 猜疑

Paul brings communications, marketing and instructional design skills to InGame’s projects and is a co-founder of the company. He has worked in communications agencies in Wellington, London, Sydney and Auckland including Ogilvy and Text 100 Text 100 Global Communications. He is also Managing Director of Ingame’s sister agency Pursuit PR.

Paul has an LLB / BA from Victoria University of Wellington.

埃德温麦克雷

Edwin McRae is a scriptwriter, story-editor, and narrative consultant for several hit video games.

Combining his narrative abilities with his experience as an educator, Edwin has become an outspoken advocate for the educational power of games. He has created game-based e-learning units for schools, and run professional development courses for teachers wishing to harness the potential of game-based learning.

埃里克霍根

埃里克是一个经验丰富的交互式游戏和应用程序开发人员, 具有跨平台开发的特殊技能跨越 iphone, ipad, Android 手机, 响应网站, VR 和 AR 和360电影。 他已为大 Poutini 理工、美因茨和政府机构开发的商业系统担任公司 IT 角色。

克里·辛普森

Kerry is an experienced 3D and 2D artist. Kerry holds a Graduate Diploma in Creative Tech from the Media Design School and studied at Sydney’s prestigious Julian Ashton Art School.

He previously worked in feature films and at Massive, who create artificial intelligence crowd simulations for use in movies such as Lord of the Rings.

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